Le monde de l’art en 2015: Les vues de 15 experts | Private Art Investor

Qu’est-ce que 2015 va apporter au monde de l’art? Alors que 2014 touche  à sa fin, le Private Art Investor parle avec 15 membres clés du monde de l’art afin de découvrir leurs prédictions et préoccupations pour la prochaine année.


Monde de l'art en 2015, Private Art INvestor, Annabelle Gauberti, CrefoviAnnabelle Gauberti, associée fondatrice de Crefovi, a été interviewée par Le Private Art Investor, afin de donner ses prédictions pour le monde de l’art en 2015.

Voici un extrait provenant de l’interview d’Annabelle et ci-dessous le lien vers l’article en entier publié sur le Private Art Investor.  

“A trend that I am seeing a lot, these days, is that art entrepreneurs are approaching me to launch some art-tech websites, in the same vein as The Art Stack, Articheck, Paddle8, Saatchi Art and Vastari.

I am advising some entrepreneurs who want to replicate the success of fashion/tech startups, such as Gilt (flash sale website), Net-a-porter, my-wardrobe.com, etc.

While it is astute to position oneself on this art/tech segment, I foresee that those entrepreneurs will have to realise that they need to ensure that their websites and service offerings are compliant with various types of rules such as the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and the update guidance on the use of cookies from ICO.

Purchasing art services or products is an expensive activity and I think that the courts will be much more stringent with those art-tech companies, to make sure that they adequately comply with rules relating to consumer protection and the use of cookies, than with fashion-tech companies which sell garments for – say – £30 a pop.

I am under the impression that my clients and prospects, all art entrepreneurs, have not really understood what is at stake here, and are sometimes willing to take large legal risk without even understanding those risks and legal exposure they are subjecting themselves to.

For example, many art entrepreneurs want to do away with setting out some strong terms and conditions of sale on their art websites, without realising that this is in total breach with the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

You can read more about this point in paragraph C (Practical applications of the new EU consumer contracts regulations for the art sector) in my article.

I therefore expect some rising litigation in respect of all these art websites in 2015, because, to put it bluntly, they do not know what they are doing and they do not seek appropriate prior legal advice to remedy to these breaches.

– Annabelle Gauberti, founding partner of the London and Paris art law firm Crefovi, and president of the International Association of Lawyers for Creative Industries – ialci.    

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