Malcolm Gaskin est l’un des vétérans de la publicité les plus originaux et les plus productifs, s’étalant sur une carrière de 40 ans dans cette industrie. Qu’est-ce qui l’a poussé à devenir un expert en publicité ? Comment est-il arrivé au sommet de son industrie, connue pour être à la fois hyper-agressive et ultra-compétitive ?…
À l’ère de la mondialisation, les marques de mode et de luxe aspirent à faire des affaires partout, au service de leurs clients sur chaque continent. Pourtant, les barrières commerciales et géographiques sont toujours en place, et ont même augmenté pendant l’ère d’introversion de Trump, aux États-Unis, et la transition du Brexit, au Royaume-Uni, ce…
Comme expliqué dans nos deux précédents articles relatifs au Brexit, ‟Comment protéger votre business créatif après le Brexit?” et ‟Conséquences juridiques du Brexit: le chemin moins souvent emprunté”, les règlements et conventions de l’Union européenne (‟UE”) sur la compétence, la reconnaissance et l’exécution des jugements en matière civile et commerciale, ont cessé de s’appliquer au…
Que se passe-t-il lorsque vous laissez certains vieux pets de la justice britannique, alimentés par un Brexit condamné, décider à eux seuls de l’avenir technologique, des progrès et des avantages auxquels les utilisateurs britanniques devraient avoir accès? Eh bien, des choix commerciaux stupides justifiés par des décisions juridiques parfaitement élégantes et intellectuellement stimulantes rendues par…
Dans les industries créatives, le talent est souvent représenté par des intermédiaires, qui s’adressent aux clients finaux et trouvent des voies par lesquelles, et des marchés sur lesquels, les produits et/ou services et compétences des talents qu’ils représentent sont commercialisés, vendus, distribués, assujettis à des licences, etc. Ainsi, dans le monde de l’art, ces intermédiaires…
Annabelle Gauberti, associée fondatrice et gérante de Crefovi
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